Wednesday, May 20, 2015

Market research

A self-published author's work really only begins once she's written the book, added a cover and formatting, and found the appropriate channels for selling it. Then the work of telling the world (and not just the friends and relatives) begins. Where to market it? How? How much to spend? How do you know if it the expense was worth it?

Actually, I think the answer to the last question is the easy one. Have you cleared expenses (formatting, cover, editing) and made a profit?

That aside, the name of the game is marketing. I've tried various sites at various price points (Fiverr, Free Kindle Books and Tips, Smartbitchestrashybooks, Dear Author to name a few) with up-and-down results. So, on to the next one, ereadernewstoday.com.

I'll be advertising T's Trial for 99 cents there on Friday, May 22. In the meantime, the Kindle edition is already at 99 cents and will be through Tuesday. So, here's hoping the best marketing can work now: word of mouth.

There is no marketing better than the recommendation of a fellow reader. And for that, I thank you.

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