Wednesday, May 20, 2015

Market research

A self-published author's work really only begins once she's written the book, added a cover and formatting, and found the appropriate channels for selling it. Then the work of telling the world (and not just the friends and relatives) begins. Where to market it? How? How much to spend? How do you know if it the expense was worth it?

Actually, I think the answer to the last question is the easy one. Have you cleared expenses (formatting, cover, editing) and made a profit?

That aside, the name of the game is marketing. I've tried various sites at various price points (Fiverr, Free Kindle Books and Tips, Smartbitchestrashybooks, Dear Author to name a few) with up-and-down results. So, on to the next one,

I'll be advertising T's Trial for 99 cents there on Friday, May 22. In the meantime, the Kindle edition is already at 99 cents and will be through Tuesday. So, here's hoping the best marketing can work now: word of mouth.

There is no marketing better than the recommendation of a fellow reader. And for that, I thank you.

Labels: , ,

Tuesday, April 28, 2015

A subconscious habit

I vacillate between breakfast options. Lately, I've had homemade bread available, so I've let the granola languish and I've had fruit and toast with either local honey or homemade jelly. The bread supply running low, I opted for cereal the other day and found myself serving a subconscious habit.

Almost fourteen years ago, we got our last batch of house cats, brothers Tuxedo and Pyewacket. While they were yet small kittens, we were also remodeling the kitchen. Therefore, I took my cereal breakfast in the den while I watched the morning news and while Pyewacket watched me. Wanting to bond with him, I saved the milk in my cereal bowl for him and for the next 13 years, he haunted my breakfast table.

We had to say good-bye to Pye in December. He had become thin and listless and wasn't even interested in his beloved milk. But when I was finishing my cereal bowl this week, I found myself spooning out the granola and saving the milk for him. Then I realized that wasn't necessary.

Strange how habits can become so ingrained we don't even think of them. Even the silly ones, like saving the cereal milk for the cat.

Labels: , , ,

Monday, April 20, 2015

The great equalizers

I've always thought of Big Box stores as the great equalizers. If you go, no matter who you are, you shop the same merchandise and stand in the same long lines. I used to think of airport security as the same, but now that there's the Safe Traveler (it has another name) line, the wait can be cut short and said Safe Traveler is equalized with his or her equals and not the rest of us.

But I've now found another great equalizer and it has to do with why I've been absent from this blog: a hospital surgery waiting area. No matter who you are, you wait in the same place. You watch families come, sit in moderately comfortable chairs, pace, get up for coffee, thumb idly through a magazine, commiserate with friends who join the vigil. You watch as doctors or nurses come through the large doors, escort the family elsewhere or talk lightly to them there. It doesn't matter who you are. You sit and wait.

The outcome for me and mine was good. I know it is not always so. I know there's a place equality ends.

Wednesday, March 25, 2015

The Money Shot

That's what a photographer calls the one photo in dozens which might earn him some pay. This is my version of such, which of course, isn't going to earn me anything but a smile.

I took this photo with my iPhone at dawn last week. It had rained all weekend and there were puddles in the low spots. In the background is our old railroad depot, now a history museum. Everyone around the area was out photographing, but this is my favorite.

Thursday, March 19, 2015

March Round Robin: Research!

The topic for this month's Round Robin: Research: How much do you do and does it bother you when you read something in a story that is inaccurate historically, socially, scientifically, etc.?

Ah, research. I loved doing research in high school, less so in college. Probably because I felt I had more interesting things to do with my evenings than be in the college library basement going through encyclopedias and Reader's… what was that called? Ah--The Reader's Guide to Periodical Literature. It was red.

Now with the Internet, things are a bit speedier and can certainly be more social, if less sure in their content. My second grade granddaughter had to do a research paper recently on the founders of Texas. No Internet allowed. Which is a good thing, but grandmother got to visit the local library for appropriate material. It's great to be a resource!

With my own research for my contemporary writing, I try to stick to what I know geographically. We visited Portland, Maine, and it is the setting for Ian's Image. We took two train trips across Australia and I have my third person POV character, Fletcher, do the same. A friend of mine owned a marina on Lake Texoma, the main setting of the Bone Cold--Alive series. If I don't know the parts of something, like a cello, I've found that children's books are the best source. I don't usually need the details, just the basics.

Does it bother me when something is inaccurate in a book I'm reading? If it's egregious, yes. I love Regencies, and I usually go along with the story. They'd have to be using the telephone for me to balk! OTOH, don't have a Southern character ask if a guest wants a pop or a soft drink. In the South, we ask if a guest would like a Coke, and then sort out which kind when answered in the affirmative.

In general, I'm a generous reader, less forgiving of editing and poor spelling (and that includes traditional publishing) than historical or social inaccuracies. Basically, tell me a good story and I'm yours.

And I hope you feel the same about me and mine.

Now, if you'd like difference takes on research, please check out the links for my fellow Round Robin-ers:

Margaret Fieland
Beverley Bateman
Skye Taylor
Rachael Kosinski
Heidi M. Thomas
Marci Baun
Anne Stenhouse
Helena Fairfax
Connie Vines
Fiona McGier
A.J. Maguire
Judith Copek
Lynn Crain
Rhobin Courtright

Sunday, March 15, 2015

The New Neighbors

Have you ever heard a Carolina wren? Raucous is one descriptor for its call.

I heard something going on on the front porch and went to investigate. We have columns at each end of our porch and there's a small, less than a foot, space above each before the roof line. Sparrows have built nests before, and wasps!, but this time, the one at the north end of the porch was being loudly proclaimed as belonging to a Carolina wren!

He or she, I don't know, but there's a nest being built about 10 feet off the ground and protected from rain and most predators. And me. But perhaps I can watch from a distance and see a new family being launched.

Monday, March 09, 2015

Me--the Bread Baker

I am a bread baker and I've earned that title the hard way: bad bread. Rock hard bread. Bread that didn't rise. Bread that spread all over the cookie sheet instead of staying in nice little knots. Bread that just didn't taste like… bread.

When I was a little girl and wanted the crusts cut from my bread, my mother wouldn't do it. Now, was she lazy? Stubborn? Perhaps she didn't find that step in the sandwich process warranted. What she said was: That's where the vitamins are. Eat the crusts.

I hate to admit to being a bit slow, but I was grown and making bread before I realized the nonsense of this. (As an aside, this can stand up to her other dictum: Don't feed the cat ham. That one kind of made sense, after all the cat didn't need all that salt, but my husband got tired of hearing it and asked the vet if it were so. Her succinct answer? Only if the cat kept kosher. My mother's credibility continued to slip.)

I really got rolling on the bread baking bandwagon in the '80s, quite often having bread fresh from the oven when my sons got home from school. Butter, honey… it would hold us until supper. I used one book in particular, The Red Star Centennial Bread Sampler. 1981 edition, this one is available from Canada. Says it's in good condition. Cannot say the same for mine. Its condition could best be described as "loved."

I stopped using it when I found other go-to recipes, but recently I've been bored with them, so I've ventured back. And things have changed! I was reading the basics (never hurts to go back to the basics) and found out there was a flour available some places called bread flour. Of course, it is widely available now and is all I've used for loaf bread for many years. There were notes on compressed yeast and I haven't seen that in a while, but perhaps my stores just don't carry it. Shortening was listed as an ingredient in the recipe I chose to tinker with today and I haven't had that in the house in years. On the other hand, subbing butter may not have been a good idea but I won't know for an hour or two yet.

What I did learn from this wonderful book and still use and, except in rare instances change every yeast bread recipe to, is the method of putting the yeast in with the dry and adding hotter liquids instead of plumping up the yeast in milder water first. Do not like that extra step. Will avoid.

I love to make bread, but there is one thing better: sharing it. The one I've got rising now should make 4 loaves. What a treat!